Following the need for brands to evolve and rebrand, Taye Paul Olubayo, Nigeriaâs foremost Digital Communications personality, Speaker, Writer and Entrepreneur, unveiled to select close-circle journalists, his brandâs latest re-structuring campaign.
According to him, The Efiwe Ideas remains the group from which all other sublets of the brand spring forth. The need to have his efiwe imprint on his business, stems out from the popularity and general acceptance to which the brand has achieved over the years.
While speaking at the event, he further explained that the Media arm of the company would be henceforth regarded as The Efiwe Media. They would continue to do all Marketing Communication jobs going forward.
This is in-line with global brand realignments like The Dangote Group which has sublets like Dangote cement, salt, sugar etc.
While introducing the groupâs new logo, Paul further hinted that the company is looking into spreading its tentacles into the footwear industry and urged everyone to be on the look out.